What Is Breakthrough Negotiating?
Breakthrough Negotiating is the flagship training program created by Kevin Greene — author, instructor, and chief consultant with over 25 years of experience training business professionals and consulting on billions of dollars of high-stakes negotiations.
The course is built around a simple but powerful idea: negotiation isn't about winning at someone else's expense — it's about creating breakthrough agreements that work for everyone. Using a proven framework of four core skills — Assertiveness, Empathy, Clarity, and Creativity — the program teaches you how to navigate any negotiation with confidence, strategy, and skill.
Originally delivered exclusively as live seminars and workshops to Fortune 500 companies and healthcare organizations, Breakthrough Negotiating is now available as an immersive online course — complete with AI-powered coaches, custom simulations, and tools that support every negotiator in your organization, every deal, every day.
Four Core Skills
Every breakthrough negotiator masters these four fundamental capabilities. Together, they form the foundation for lasting, high-value agreements.
Assertiveness
Stand firm in your needs and position while maintaining productive relationships.
Empathy
Deeply understand what truly drives the other side — beyond stated positions.
Clarity
Communicate with precision, eliminate ambiguity, and move negotiations forward.
Creativity
Design solutions that expand the pie and create value neither side imagined alone.
Complete Course — Module by Module
14 comprehensive modules that build your negotiation mastery step by step, with practical exercises and real-world applications throughout.
Breakthrough Negotiating
14 modules • Foundation course • Proven with 20,000+ professionals
The Ultimate Negotiation Skills Training Experience! Learn to negotiate better deals, stronger relationships, and mutual gains using the proven Breakthrough framework developed over 25 years of real-world practice.
Intro
Why This Training, Why Now
Introduction to breakthrough negotiation — how tension creates opportunity and what this training is really about.
01
Negotiating with the New York Jets
Kevin's defining moment: firing his agent and negotiating his own NFL contract — discovering the power of tension.
02
The Breakthrough Mindset
Why your nervous system matters and how tension opens the window to breakthroughs.
03
Seeing Needs Clearly
The foundation of every breakthrough — understanding the difference between positions and what truly drives both sides.
04
Power Through Choice
Power is the quality of your choices, not your personality. How to build real alternatives before you need them.
05
Only-Factors
Becoming the partner they can't easily replace — finding the unique intersection of your strengths and their needs.
06
AIM: Ask, Ink, Minimum
Set a precise target for every negotiation — your value-based Ask, the agreement you'd sign (Ink), and your true walk-away point (Minimum).
07
The Power of a Positive No
The most powerful tool in negotiation isn't "yes" — it's a well-delivered No that carves away what doesn't belong.
08
What If?
Turning tension into possibility — staying in the window long enough to design gain-gain agreements with "What if…?"
09
Then Yes
Smart commitment, not premature agreement. Making SMART concessions and inking deals that survive the future.
10
NIFTY in Action
Putting it all together — No → What If → Then Yes flowing as one continuous process in real negotiations.
11
Relationships as Force Multipliers
Why the deal is just the beginning — building relationship capital and turning every negotiation into a platform for future value.
12
The Breakthrough Negotiating Framework
The complete model on one page — the Window, four Frames, and AIM target unified into a single whiteboard you can use on any deal.
End
From Breakthrough Negotiating to a Breakthrough Life
Carrying the craft into everything you do — installing a personal practice that makes breakthrough negotiation a way of moving through the world.
AI-Powered Negotiation Resources
Every course access includes a full suite of AI tools — purpose-built to reinforce what you learn and support you on every deal, every day, 24/7/365.
AI Negotiation Coach
Your 24/7 Personal Coach
An AI coach trained on Breakthrough Negotiating principles that gives you real-time guidance, answers your toughest negotiation questions, and helps you develop strategy on demand — any time, any deal.
- Real-time strategy guidance
- Personalized feedback on your approach
- Available 24/7/365
- Grounded in the Breakthrough Negotiating framework
Custom Negotiation Simulations
Practice Before You Play
Create fully custom negotiation scenarios tailored to your exact industry, role, and situation. Practice in a realistic, pressure-free environment before the real thing — unlimited rounds, instant feedback.
- Build scenarios from your real deals
- AI plays the other side realistically
- Unlimited practice with no pressure
- Performance insights after each session
Contract Analyzer
Instant AI-Powered Review
Upload any contract or agreement and receive an instant AI-powered analysis. Identify risky clauses, uncover hidden leverage points, and get strategic recommendations — all grounded in negotiation best practices.
- Instant clause-by-clause review
- Risk identification and flagging
- Strategic negotiation recommendations
- Supports complex multi-party agreements
Contract Writer
AI-Assisted Drafting
Generate contract language, negotiation proposals, and term sheets based on your specific needs and the frameworks you've learned. Turn your strategy into polished, professional language fast.
- AI-assisted drafting from your goals
- Framework-integrated language
- Customizable to your context
- Saves hours of back-and-forth
Breakthrough Conversations AI
Master Difficult Dialogues
Practice the most difficult conversations you've been avoiding with an AI role-play partner. Build assertiveness, sharpen empathy, and develop the clarity to handle high-stakes dialogues with confidence.
- Interactive role-play with AI
- Coaching on assertiveness and tone
- Real-time feedback on responses
- Scenario library across industries
Who Is This Course For?
Breakthrough Negotiating is designed for any professional who negotiates — which is everyone.
Sales Professionals
Close bigger deals and protect margin on every opportunity.
Executives & Leaders
Lead high-stakes negotiations with confidence and strategy.
Healthcare Professionals
Navigate complex payer-provider contract negotiations.
Entrepreneurs
Negotiate better terms with vendors, partners, and investors.
Project Managers
Manage scope, timelines, and stakeholder expectations.
Anyone Who Negotiates
Whether in business or life, these skills change everything.
What Professionals Say
"This was by far the greatest course I've experienced in my professional career. Kevin is a terrific instructor and I HIGHLY recommend this course to anyone looking to strengthen their skills in negotiations of any kind."
Course Participant
"Breakthrough Negotiating is THE BEST negotiating course I've ever taken! Yes, even better than the course I took at the USC Marshall School of Business."
USC Alumni
"I consider myself to be a seasoned negotiator. I was surprised at how much my team and I learned. There's something here for everyone — from beginners to experienced professionals. It's a game-changer."
Senior Negotiator